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Social Networks

Adoption rate model for Social Networks

Vincenzo Cosenza, an Italian digital strategist, has just finished his latest research on Social Networks Adoption Lifecycle.

Cosenza has applied the Innovation Adoption curve by Everett Rogers to social networks. The model  shows the stages in the adoption process for a new product by a consumer with the intention to plot their actual state and, hopefully, understand their future trajectories.

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Twitter keyboard shortcuts

Most of Twitter‘s basic functions are easy to execute and well know to each user. Anyone with an account would know how to write a new tweet, send private messages or replies without difficulty. However, there are keyboard shortcuts ‘hidden’ on the background of the twitter page that, although present for a while, are not known to most of the users. Continue reading »

The web and the new frontier for hedge funds

In the past years they have been accused (not formally) of putting entire countries to their knees with their speculations. Now hedge funds are pointed out as protagonists of the new technology bubble.

According to the Wall Street Journal in fact, hedge funds have also started to bet on start-up of ‘social media’, those that use online social networks – like Facebook – to promote products and services of all kinds. Continue reading »