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Find backlink to your website using different search engines

backlink is an incoming link to a website or a web page. In today’s SEO gold-rush these are very important since the number of backlink determine the popularity and importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). That’s why it is important to know how to find backlink to your website.

Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

Search Engines most of the time use the backlinks that a website has in order to determine that website’s ranking, popularity and importance. Google’s description of their PageRank system, for instance, notes that “Google interprets a link from page A to page B as a vote, by page A, for page B[see].  Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed “linkspam“, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

The techniques used in order to increase the number of backlinks pointing to their website are different: some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. When “linkbait” happens, many websites will link to the ‘baiting’ website because of the predominance of the information present on it and the authority that that site has gained over other site reporting similar content.

How is possible to find the number of links pointing to your website?

One of the easiest way (although with some pro and cons) to do search for backlinks is to use advanced search queries from the search engines.


GoogleWhen doing a Google search using the “link:” operator [], the results shown represent a sampling of pages linking to to that website. For a more complete list of pages it necessary to verify the site through the Google Webmaster Tools where a full link report is generated. Although these reports are more comprehensive than a link: query, they may not include 100% of all known links.

Note that the link report in Webmaster Tools only shows whether a site is linking to yours; it doesn’t show which links are most significant, and it can include links that are not followed or that don’t pass PageRank.


YahooWhen checking backlinks in Yahoo! [] it usually shows most of the known links into a site. Often Yahoo! counts many links that may not be counted by other search engines. Yahoo! has also had some trouble with 301 redirects and may show the wrong URL locations for some of the backlinks.

You can check the backlink into the home page specificly by specifying the full URL of the home page [], very useful if analysing the single entry level for a certain page.

You can check the links pointing into any specific page on a site using their individual page link check command [link:]. Ensure you include the http: part when checking links pointing into individual pages.

Yahoo! will also let you look through a competitors backlinks and specify a domain type. This makes it easy to see if they have any .gov, .edu, or similar backlinks which would be well trusted based upon their extension.


BingWith the old MSN Search, you could easily find backlinks in the same way you would type in [] into Google. However, you now have to sign up to the Bing Webmaster Center to find out. Much like Google Webmaster Tools, you have to validate your website first but as long as the site is already indexed, you can find backlinks simply enough.

With Live Search, you could find only your top 5 backlinks, but Bing shows upto 1000. These backlinks are ranked by ‘Page Score.’ This ranking between 1-5 are based on the quality of link.


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