1. Highlight the keywords within the page.
Probably the more controversial of the aspect related to the SEO world. Some says that keywords are not longer relevant since Google (which counts for almost 65% of the entire searches done over the Internet) doesn’t use keywords within its search algorithms.
Nevertheless it remains a powerful way to drive traffic to your site not only because it is used by other search engines. These are, for instance, Used in AdSense campaigns where keywords represent the core onthe top of which building and managing your adds and campaigns.
You should think, therefore, about what keywords you enter when you are looking for your site or each individual page, and, by reflect, you should make sure that those keywords are present on the page, possibly at the top (to ensure that those who seek you find the words immediately, without having to scroll around the document).
Keywords should appear on:
- Page Title
- Description tag
- First H1 tag of your page (this should be by the way the only one too).
2. Fill the tags: <description> and <title>
The HTML tag most “critical”, the ones that you absolutely must include are the title and description, since these represents the two tags that Google shows (almost) always in its search engine results pages (SERPs).
3. Get links from other sites.
Google loves links, they are the best way to establish which site is more relevant compared to other. Links are used to build up the single page rank of a site, and the inbound links, along with the two pointsmentioned above, are among the main ones.
In a nutshell: Google ranks a site based on its popularity. If the site receives authoritative links, it gets considered a good one and therefore its position on SERP will receive a constant boost.
4. Create a blog and post often.
Why do you think am I doing this? Blogs are a great way to give and take links, as well as a good way to engage potential customers and friends.
But, more then anything else, blogs represent the perfect way to create fresh content that can be used at abny time to keep the interest in your website.
5. Registered for the free tools offered by Google.
The Google Webmaster Tools can help your site to be found: if you upload a sitemap, Google will give you some interesting statistics, like those for who is linking to your site and the scan rate of Googlebot.
Google Local Business Center can help you instead make your site appear in local searches, within a map.
More and more local business searches done via Google end up retrieving the information using the Google map, therefore it becomes important to sign-up for this free services. The ultimate gain you can get is a positive impact when establishing the SERP for your website.
6. At last, don’t overdo it.
Do not fill the site of keywords (know as keyword stuffing): You may even be removed from Google’s index.
Once you have repeated two or three times a keyword, Google has figured out the theme of the page. Therefore what you should do is to think about two or three sentences within which those appear and insert these sentences into text in a natural way.