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Posts Tagged ‘facebook’

Facebook vs Google Plus

Today we begin our infographic with a battle and interesting figures that are dominating the social media market. The clash between a ruling giant (facebook) and one on the making (Google+) is definitely captivating.

Some people say Google+ has it all; that it is the perfect mix between Facebook and Twitter. Others are pretty sure that Facebook will never ever loose the hedge built on these years and that Google is doing now too little too late.

And you? What do you think…


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Adoption rate model for Social Networks

Vincenzo Cosenza, an Italian digital strategist, has just finished his latest research on Social Networks Adoption Lifecycle.

Cosenza has applied the Innovation Adoption curve by Everett Rogers to social networks. The model  shows the stages in the adoption process for a new product by a consumer with the intention to plot their actual state and, hopefully, understand their future trajectories.

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The web and the new frontier for hedge funds

In the past years they have been accused (not formally) of putting entire countries to their knees with their speculations. Now hedge funds are pointed out as protagonists of the new technology bubble.

According to the Wall Street Journal in fact, hedge funds have also started to bet on start-up of ‘social media’, those that use online social networks – like Facebook – to promote products and services of all kinds. Continue reading »

Improve your web presence starting from your website

What do we mean by Web Presence?

A web presence is what we commonly define as a “trace of our interactions in a digital environment” (over mobile technologies, Internet or any other device linked to the web). This trail is the one providing data about actions performed within this digital cloud. Continue reading »