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Posts Tagged ‘innovation adoption’

Adoption rate model for Social Networks

Vincenzo Cosenza, an Italian digital strategist, has just finished his latest research on Social Networks Adoption Lifecycle.

Cosenza has applied the Innovation Adoption curve by Everett Rogers to social networks. The model  shows the stages in the adoption process for a new product by a consumer with the intention to plot their actual state and, hopefully, understand their future trajectories.

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