Vincenzo Cosenza, an Italian digital strategist, has just finished his latest research on Social Networks Adoption Lifecycle.
Cosenza has applied the Innovation Adoption curve by Everett Rogers to social networks. The model shows the stages in the adoption process for a new product by a consumer with the intention to plot their actual state and, hopefully, understand their future trajectories.
In the past years they have been accused (not formally) of putting entire countries to their knees with their speculations. Now hedge funds are pointed out as protagonists of the new technology bubble.
According to the Wall Street Journal in fact, hedge funds have also started to bet on start-up of ‘social media’, those that use online social networks – like Facebook – to promote products and services of all kinds. Continue reading »